There are several different reasons why a product redesign might offer exciting commercial possibilities. Of course, not all of these reason

As product designers, we believe in good product design for its own sake. It is our passion, after all! However, why should you care? Why is

The consumer market is growing rapidly too: here, PwC predicts a jump from $72 billion in 2015 to $236 billion in 2020. Between them, busine